The most loosely used word in MBA

Strategy

Aditya Chopra says-through Rab ne Bana Di Jodi

1) Stupidity and Vanity are good
2) Reinstating -Love is blind, so blind yourselves
3) Stop thinking-Kill your brain and act like Raj (macho Punjabi wtf)
4) No one can identify you once you change your hairstyle and remove your moustache

When every thing fails, you can fool most of the Indians in the name of GOD

A positive attitude may not solve all your problems, but it will annoy enough to make it worth the effort

Stand and Wait

It might take longer but always stick to the codes u make it for yourself. No one's gonna save yourself when you start getting carried away.

Stay firm and have faith on whoever moves the world.

L2

Referring to recession, the only two things that will help you 1) Gold 2) Beer which has a colour of Gold

L1

You cant push a product when/where it is not needed.

Face as a symbol

2 and a half kms from IIM Indore, there is a small 24 hour shop for Poha ( an Indian breakfast) and tea. In our first year we used to go there almost three times a week for the same.

The face of chachaji who waited on us was the symbol of quality of poha. All of us liked the taste and we used to visit the gumti often. Once he went to his village and probably his other family members ( brother or nephew probably) started running the gumti. Now when we go there, the feel of the taste is different. We don't find it that appealing and we have stopped visiting the place.

So, probably "Branding" is creating that symbol around the product or service which gives an assurance of quality and thereby provides satisfaction of products and services and they leave consumer without a trace of doubt. Once that symbol is removed, the derived value from the product no longer remains the same