L1

You cant push a product when/where it is not needed.

Face as a symbol

2 and a half kms from IIM Indore, there is a small 24 hour shop for Poha ( an Indian breakfast) and tea. In our first year we used to go there almost three times a week for the same.

The face of chachaji who waited on us was the symbol of quality of poha. All of us liked the taste and we used to visit the gumti often. Once he went to his village and probably his other family members ( brother or nephew probably) started running the gumti. Now when we go there, the feel of the taste is different. We don't find it that appealing and we have stopped visiting the place.

So, probably "Branding" is creating that symbol around the product or service which gives an assurance of quality and thereby provides satisfaction of products and services and they leave consumer without a trace of doubt. Once that symbol is removed, the derived value from the product no longer remains the same

Wishlist

1) Own a real estate firm, make Tallest building in India
2) A one year travel to all over the world alone
3) Alfa Romeo
4) One nice wooden cocktail bar at home
5) A room with a big plasma TV, playstation , Bose Speakers, one air bed, one bean bag and a sofa

Irony of life

There is this girl who called me after a very long time, a nice friend. She was kinda depressed about something with her boyfriend. She spoke to me for an hour and a half explaining her side of the story. In the end when she finished , she says " Khair chhodo, tum nahin samjhoge."

Winning or losing last

I think when it is too difficult to win, we should concentrate more on losing last. Many a times it just boils down to last minute stamina, who hangs in there till everyone else is down.

Bright side of the story

Saturday midnight (30-03-2008):
I am sitting with a heavy head and all sleepy. I am delaying my sleep for another hour or so, just to have an idle time reading, watching and doing stuff which are very low on short term objectivity (deliberately avoiding useless as a word for it) because i know when i will get up tomorrow, then, again the slog opens with me and most of us here as low order batsmen; and projects, profs and exams as strike bowlers with reverse swing at their disposal.

Not that i haven't faced these type of situations before but i am sure that every low order batsman wants to avoid this kind of unavoidable.

We find many things useless here but sometimes everything looks like as part of a plan to make us come out stronger.

I would be very happy to know if they are doing it deliberately as a part of their plan, but i really doubt their capabilities that they would knowingly put so many unreasonable demands, assignments, projects etc. which will make us complete anything and everything in a grossly way without understanding even a bit of it.

Its just that i would rather appreciate a sadist giving pain and deriving pleasure from it than a stupid fellow giving pain without even knowing what he is doing and without deriving any returns of it.

Now coming to the bright side of the story, I will do it again, why because:
1) It leaves me much more patient and persistent
2) It makes me hardworking and stretches my limits
3) My activity cycles are increasing by dx amount
4) Experiential learning and learning about people
5) Copy and pasting leaves at least a foggy scan of images of things we ought to know. Someday we will just have to remove the fog
6) Till I know what my dream is and what doors to enter, I have no other option. Running keeps the hope alive and it will take me places where I might see those doors to enter

P.S. - All the above difficulties are over rated

Nice Sunday or Sundae

I just treated myself with a butterscotch cone and plain pista cup. It was such a blissful and happy feeling. At the same time, i wondered , it is so good to get up totally hanged over from saturday night booze, your head moving in circles, and then , you start giving treat to urself. I had a nice breakfast at 10.15 , then i went to a nearby small place who serves tea, had two cups of half chai ( cutting). Came back at 11.30 , told someone to get a Mcveggie with cheese for me . Then again at 12.30 went for lunch alone , ate chole bhature , lots of pine apple and then had a grand butterscotch cone and plain pista cup. Now awaiting my McVeggie with cheese so that i get well equipped to complete tommorrow's Fin assignment and study for stupid MIT quiz.

Learning:
Start loving food and wine, do not smoke and you can live happily forever. You don't need anything else.